The DebateSome critics vigorously denounce the practice of brand extensions (whether they are related to product line or category extensions) as they believe that by employing such a strategy organizations can lose focus and consumers can become confused. Other experts maintain that brand extensions are a natural growth strategy and source of revenue for the organization.
Take a Position:"Brand extensions can endanger brands" versus "brand extensions are an important brand growth strategy"
Support your response with contemporary examples at the national level and provide some specific documented references in support of your position.
Hint: Search current business media sources for solid examples.