Take an existing productbrand and critically evaluate the


1. Take an existing product/brand and critically evaluate the marketing strategy (including the current advertisement) for that product/brand using the tools and concepts learnt in the course. Develop a better marketing strategy and provide justifications for your new strategy.

2. Positional Leadership is an issue in and of itself, however there is a difference in leading vs competing.

What is that difference and be detailed in your answer?

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Operation Management: Take an existing productbrand and critically evaluate the
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