Suppose that the marketing department of a large


Suppose that the marketing department of a large manufacturing firm decided to adopt the motto, "We will build a product to suit any buyer's needs." What type of difficulties could this philosophy impose on the operations department? Through what process could the marketing department and the operations department determine which customers add the greatest advantage and profits over time?

Solution Preview :

Prepared by a verified Expert
Marketing Management: Suppose that the marketing department of a large
Reference No:- TGS01723597

Now Priced at $10 (50% Discount)

Recommended (95%)

Rated (4.7/5)