Questions:
1. Question : Which answer BEST reflects the relationship between Return on Investment (ROI) and employment in marketing discussed ?
2. Question : What was the key insight of management guru Tom Peters that he articulated in "The Brand Called You"?
3. Question : Which marketing practice listed here was NOT included in the discussion of unacceptable practices?
4. Question : The marketing function of a business returns value to its owners and investors. Which of the following examples illustrates that value generated?
5. Question : Why was it recommended that marketing students learn math concepts?
6. Question : What aspect of a brand's narrative is illustrated by the example of social responsibility set by several consumer goods manufacturers mentioned ?
7. Question : Which of the following answers BEST summarizes the view of Professor Don Schultz on individuals' preparation for the role of Chief Marketing Officer (CMO)?
8. Question : Why are ad agencies now hiring more employees with quantitative analysis skills?
9. Question : Which of the following statements does NOT summarize the point of an example given about the ethical requirements of employees toward their employers?
10. Question : Which of the following lists was presented as a possible organizational structure for advertising agencies?