Solved: Strong product identity in the market, Marketing Management

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Strong product identity in the market

Problem:

Select a large company that has created a strong product identity in the market (for example Coca-Cola, Tide Detergent, or Crest Toothpaste). What branding strategies has the company used to create their product identity?

Provide examples and explain your reasoning in a 200-300 word response.

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Marketing Management: Strong product identity in the market

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