1. Steven F. Goldstone, chairman and CEO of RJR Nabisco (one of the four biggest U.S. cigarette manufacturers), said in a 1998 magazine interview, "I have no moral view of this business . . . I viewed it as a legal business. You shouldn't be drawing a moral judgment about a business our country says is perfectly legal and is taxed like crazy by it."75 Think about Goldstone's statement in terms of ethical awareness. What might happen if he began thinking about his business in ethical, and not just legal, terms?