Assignment: Principles Of Retailing
Case Study: Franchising in China
The following Course Outcome is assessed in this Assignment:
Identify various organizational retail structures.
For this unit's Assignment, please read "Case 2: Franchising in China" on page 165 in Chapter 6 of your text. Then address the checklist items after doing some research regarding nonstore-based retailing opportunities in China.
Checklist:
• State the pros and cons of a multinational retailer expanding into China via franchising.
• State the pros and cons of Yum! Brands developing their own stores vs. franchising to sell to the market in China.
• Should Yum! Brands modify their menu to fit Chinese tastes? If yes, how?
• Should Yum Brands use a single or multichannel strategy in China? Why or why not?
• Comment on Yum! Brands' strategy of franchising their Chinese stores after they have been company owned for 1 year or have become profitable.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.