Attempt all the questions illustrated below:
Question 1: Describe how different political, social and cultural conditions affect the foreign market selection.
Question 2: Explain the stages of the international product life cycle. How does it help to the planning of the product?
Question 3:
a) What do you mean by the term marketing mix? Describe its components.
b) Discuss the growing significance of international marketing.
Question 4: Write notes on the given terms:
a) Overseas agent.
b) Promotion mix.
c) Advertising appeal.
d) Relationship marketing.
Question 5: Differentiate between the given:
a) Domestic and International marketing planning.
b) Mergers and Acquisitions.
c) Primary data and Secondary data.
d) Differentiated and Undifferentiated marketing targeting.