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Sstimating required rate of return or discount rate of gnc

GNC company.

1. Which of the three models (dividend growth, CAPM, or APT) is the best one for estimating the required rate of return or discount rate of GNC? And Why?

2. Based on analysis and findings, what would you recommend to the board of directors of GNC company?

Please examine:

-the ease of use of these three models in GNC

-accuracy of each of these models for GNC

-how realistic the assumptions of each model are for GNC?

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Finance Basics: Sstimating required rate of return or discount rate of gnc

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