Problem 1. Marketing and advertising form the core of all business activities. They determine what products the customers want and need and how to deliver, price, and promote those products.
In your opinion, what will happen if marketing and advertising are outlawed and made illegal? How will this impact the society we live in? In your responses, discuss the societal role of marketing and the value it provides to society.
Problem 2. How does the global economy of the twenty-first century differ from that of the early twentieth century? What are the major factors driving these changes? Discuss at least three changes and their drivers.