Solved: Should marketing be viewed as a set of activities, Marketing Management

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Should marketing be viewed as a set of activities

1) How would you respond to the criticism "Marketing just adds unnecessary costs to the price of everything we buy?"

2) Should marketing be viewed as a set of activities performed by business and nonprofit organizations, or alternately as a social process?

3) Why is it important to make this distinction?

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Marketing Management: Should marketing be viewed as a set of activities

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