Set to main criticisms that have been leveled at McDonalds in Europe. To what extent are these criticisms likely to be replicated in Asia? What differences can be predicted?
Describe and evaluate the tactics used by McDonald's in responding to their critics in Europe? Will this work to same degree in Asia?
Should McDonald's offer healthy alternatives to the same extent in all the countries in which it operates or just those where it has been criticized in the past or is it expecting further regulation? What if customers overseas do not want healthy options?