Reynolds a supermarket chain carries the k-nine range of, Marketing Management

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Reynolds a supermarket chain carries the k-nine range of

Question: Reynold's, a supermarket chain, carries the K-Nine range of dog food manufactured by JGB. However, the chain does not interact directly with JGB, but obtains stocks from wholesalers. It has been suggested that Reynold's save costs by sourcing products directly from JGB. Mal, the CEO of the Reynold's, insists that wholesalers are the most hassle-free option for Reynold's. What are the some arguments that Mal can use to justify this view?

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Marketing Management: Reynolds a supermarket chain carries the k-nine range of

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Marketing Management: Reynolds a supermarket chain carries the k-nine range of

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