Assignment: MARKETING STRATEGIES
ALTERNATIVE MAJOR ASSIGNMENT
Review the literature on the influence of social media (in all its forms) from a marketing perspective. Specifically, report on the affect it has on consumer behavior:
a. Positive or negative word of mouth.
b. Beliefs and attitudes.
c. Perceptions of brands
d. Buying behavior etc.
You will need to write 6 to 7 pages (double spaced) in a word document and list the reference articles you used. You also will need to list at least five articles, 2 of which must be from scholarly journals.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.