Assignment: Marketing Digital Platforms
Competency
Select keyword targets via a keyword research tool.
Scenario
Search Engine Optimization (SEO) keywords are the essential words and phrases in the web content that make it probable for people to find the site via search engines. A website that is well developed for search engines, and utilizes the keywords that the potential visitors are using, will have greater success than a website that ignores SEO. Determining a list of appropriate keywords is an important part of any organization's SEO strategy, and your company knows this.
The Vice President of Marketing has a background in print and TV mediums, however is not fully up to speed with understanding how digital marketing works from a backend perspective. You have been asked to develop an internal report to explain the use of keywords and how they can help the company.
Instructions
For the organization you selected, prepare a report for the VP/Director of Marketing about keywords. Your report should address the following:
1. Thoroughly explain why keywords are important to consider.
2. List of the primary and secondary keyword targets for an informative long-form list post that has greater than 480 monthly searches and less than 70 keyword difficulty (competition).
3. Review the importance of placement on the page.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.