Problem:
In preparing to change their own culture, Wordplay Greeting Cards would also like your firm to review the culture of their competitors. Your fellow consultants have agreed to help with this project by reviewing some of the competitors and posting their analysis and review for discussion.
From the list below, choose a greeting card company that interests you. Do your best to choose one that has not already been posted on our discussion board. Then, based on research from the company website and any additional information you obtain via the Internet and Library, identify key aspects of the culture and how these aspects may contribute to their success, failure, or both.
As you choose the company to review, try to avoid posting information that duplicates the efforts of other members of your firm (students in your section). You may have to use the link at the bottom of the list below to identify one of more than 100 greeting card companies found in the United States and elsewhere.
Large Greeting Card Companies
*Hallmark: https://www.hallmark.com/webapp/wcs/stores/servlet/HomePageView?langId=-1&storeId=10001&catalogId=10051
*American Greetings: https://www.americangreetings.com/
Small Greeting Card Companies
*Avanti Press: https://www.avantipress.com/html/home.html
*Blue Mountain: https://www.bluemountain.com/index_homec.pd
*Current: https://www.currentinc.com/portalpage.html
*Magic Moments: https://www.magicmoment.com/
*Freedom Greeting Card Company: https://www.freedomgreetings.com/
Or use the directory below to locate other greeting card companies
Yahoo's Greeting Card Company Directory:
https://dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Gifts_and_Occasions/Greeting_Cards/