Discuss the below:
Review the case IKEA in saudi Arabia by Karthik Ramanna,Jerome Lenhardt and marc homsy
Case builds upon your study of the external environment including culture and political situations as well as the interaction of adapting to local conditions with conditions elsewhere in the world for a global company. This case specifically deals with IKEA's decision regarding promotional materials in Saudi Arabia.
In writing up your analysis, please read the case carefully, identify the key problem/s, uncover possible solutions (based on course material covered thus far, discussions, and your experience), and select and defend your recommendation as to the best decision. 3-5 pages.
Remember, it is sometimes more difficult to be comprehensive AND succinct. Please identify the major ethical issue/s, potential alternatives and ramifications for various stakeholders and your recommendation and why.