Assignment:
As we saw, a new product's concept is different than simply a new idea. It is the idea stated in terms of benefits to the consumer. This is important as it ultimately becomes the product's messaging. In looking at Google's new Allo product what might have been the concept (i.e. benefits to the consumer - NOT simply the features) for this product.
Please state a proposed concept for this product after reading the link below. How might you complete the sentence: The unique benefit of Allo to its market is___________________________.
https://techcrunch.com/2016/09/20/allo-brings-googles-smarts-to-messaging/