Assignment:
For this assignment, choose a scholarly article on ETHICS And social responsibility in marketing to review. This article should be on a topic of interest to you and is one that includes suggestions that support marketing ethics and social responsibility. Use the databases within the online library or another source that contains peer-reviewed/scholarly articles.
The purpose of this assignment is for you to practice reviewing articles that contribute to the marketing industry. The authors of these articles are researchers and professionals that have shared or experimented with ideas that demonstrate potential to improve the industry. As a professional in the industry, it is in your best interest to review the literature and trends within it. Doing so provides you with the opportunity to read about what has been successful and how. Plus, it allows you to analyze the ideas that were unsuccessful, how you can improve them, or at least avoid repeating the mistakes of others. Use these skills to contribute to research papers and other scholarly writing in the future.
As you read the articles, consider the following questions: How could the topic of this article apply to your personal or professional life as a marketer? How could it apply to an organization you have observed?
Use these guidelines to select articles:
Be a scholarly article
Be at least 4 pages in length.