Discussion Question
Read the Wall Street Journal article,The Dish on Hotel Air, (Goetz, 1999) and review the Pure Solutions website related to ultra clean rooms, assess whether you think the hypoallergenic room concept is just a fad, or if it has more upside potential. (You may use public opinion from social media websites to gauge consumer interest, but keep in mind these are only individuals' opinions). If a hotel were to choose to offer a hypo allergenic room, what are the minimal steps they should take to provide such a room, if they did not want to work with a third party such as Pure Solutions? Do not forget to cite your sources.