Question 1:
a) What do you understand by the word Retailing? Describe the main activities functioned by a retailer in the Indian Context.
b) Describe Wheel of Retailing with appropriate illustrations
Question 2:
a) Who is a retail customer? In brief list out the characteristics of a retail customer and the different consumer behavior patterns that you are familiar with.
b) Describe the process of selecting a store location and elaborate the different criteria for evaluating location aspects in the given situation:
- Chain of hair dressing salon for the elite.
- Multi-brand footwear retailer.
- PDS for lower income group by the government.
Question 3:
a) What constitute a Retail Mix? Discuss different considerations to be kept in mind which planning for store merchandise.
b) Describe the term sourcing and discuss the challenges related in sourcing merchandise by the given retailers:
- Grocery Retailer.
- Multibrand Woman garments.
Question 4:
a) Enumerate and describe the different issues that impact retail business in India.
b) What are the reasons for growth in non-store retailing? Describe.