Researcher for an automobile company


A market researcher for an automobile company suspects differences in preferred color between male and female buyers. Advertisements targeted to different groups should take such differences into account, if they exist. The researcher examines the most recent sales information of a particular car that comes in three colors. Compute the value of the test statistic.

Color

Gender of Automobile Buyer

Male

Female

Silver

470

280

Black

535

285

Red

495

350

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Basic Statistics: Researcher for an automobile company
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