Assignment 2: Business Plan Breakdown 2-The Marketing Plan
This is the second milestone of your business plan-the marketing plan.
Tasks: Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:
• Explain how the marketing plan targets the market segment.
• Provide a positioning statement for your project.
• Define the products and services you will offer.
• Develop and detail a pricing strategy you will use.
• Describe the promotion plan you will implement.
• Identify the target locations with an assessment of their viability.
Submission Details: • By the due date assigned, save your paper as M2_A2_lastname_firstinitial.doc and submit it to the Submissions Area.