Task: In 1500 word Research Paper/ Business Plan with Type 1 and 2 Headings to separate the paragraphs, references, and in text citations in 6th edition, APA format
Plan a realistic market launch of the Big Green Egg, from introduction through stabilization of operations. "Launch" applies to the target market where you want to sell your product. A link to the website is https://www.biggreenegg.com/about-us/ to ensure you use the right product.
The paper has to address the following:
1. The rationale for choosing the target market of Italy
2. The rationale for choosing Italy as the country where your product will be made, including a brief background of the industry in the market, as well as competitors.
3. The strategy you will employ to launch the Big Green Egg; it has to include the entry decisions that have to be made and intended mode of entry.
4. The organizational structure you selected to support the launch.
5. The Sales, marketing, logistics, cultural, and political aspects.
6. The Financial management considerations for the launch, including foreign currencies, tariffs, and overall foreign market exchange considerations.
7. Develop an Excel spreadsheet with notional values for the anticipated cash flows (expenses and income) with the resulting bottom line (profit or loss) for each year.