Read "Costco Wholesale Corporation (COST) Is Fading Away" by Dana Blakenhorn
Watch the video "Are recent trends in retail the signal of a big-box bust? | Reality Check"
Write a 700- to 1,050-word paper using Costco as your example, answer the following questions.
In your opinion, what were the specific key environmental forces that created an opportunity for Costco in their beginning?
Conduct an environmental scan and identify the five environmental forces (social, economic, technological, competitive, and regulatory) that are affecting Costco today and write about them individually.
Identify trends likely to influence Costco's marketing efforts and product offering in the future.
What differentiation strategy should Costco undertake to encourage their target market to choose them over other competitors?
What recommendations can you offer up to Costco?
Include at least three references, at least one of which must come from the University Library.
Format your paper consistent with APA guidelines.
Has to be original and plagiarism free.