Can you assist me with this assignment? Just need some direction.
Sometimes, a salesperson at Cavalier Products may promise something to the customer that he or she is unintentionally unable to deliver. Also, sometimes product installation may be outsourced to a service company to complete. A customer can perceive this as being unethical. The managers of Cavalier are concerned about these behaviors and the perception of their company.
Prepare a presentation for a sales meeting on Monday that includes the following:
1) What are the 12 common qualities of service providers necessary to build a trusting relationship?
2) What are some common strategies used to earn trust?
3) What are some important ethical, legal, and professional guidelines that salespeople should follow when working with customers, competitors, employers, and coworkers?
4) Why is trust important to you as a B2B salesperson?