Q. Selection of an advertising agency by Rates Charged?
Rates Charged:- The rates offered by the advertising agency must be quite responsible. These rates must suits the pocket of client and should be within ad-budget of client. It is of particular significance to the advertiser to know the rates charged by ad-agency for rendering various services so that advertisement can compare advertising cost with benefits expected from advertising. Rate of dissimilar ad-agencies which can serve our needs must be compared so as to select competitive ad-agency.