Solved: Purpose of vision and mission statements, Other Management

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Purpose of vision and mission statements

Problem: Mission and vision statements can be powerful strategic weapons (Mullane, 2002) and vehicles for communicating culture.

(Swales, & Rogers,1995). What are your thoughts/perspective on the power of these statements? How do you think they can be used strategically within the organization for communicating with employees and externally for communication with others?

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