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Provide brief history of the brand

Course: The Management of Luxury

• Research paper: 4 top leading luxury brands in Paris - Category: BAGS

1. Hermes
2. Louis Vuitton
3. Chanel
4. Fendi

INTRODUCTION:

-A brief introduction to each brand of the 4 brands.

-Why are they the 4 leading brands in Paris?

-This paper will illustrate.

BODY:

1. Analyze these 4 leaders by discipline: SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for each discipline

2. RANK your four leaders in order of effectiveness in each discipline with detailed explanations as to your ranking decisions.
HERMES

1. Brief History of the brand

2. Disciplines

• Innovation and Design Management - Definition & SWOT analysis for the discipline

• Brand Management - Definition & SWOT analysis for the discipline

• Strategy - Definition & SWOT analysis for the discipline

• Website and e-commerce - Definition & SWOT analysis for the discipline

• Supply Chain Management- Definition & SWOT analysis for the discipline

• Sustainability- Definition & SWOT analysis for the discipline

• Internationalization and Ethics- Definition & SWOT analysis for the discipline

LOUIS VUITTON

1. Brief History of the Brand

2. Disciplines:

• Innovation and Design Management - Definition & SWOT analysis for the discipline

• Brand Management - Definition & SWOT analysis for the discipline

• Strategy - Definition & SWOT analysis for the discipline

• Website and e-commerce - Definition & SWOT analysis for the discipline

• Supply Chain Management- Definition & SWOT analysis for the discipline

• Sustainability- Definition & SWOT analysis for the discipline

• Internationalization and Ethics- Definition & SWOT analysis for discipline

CHANEL

1. Brief History of the brand

2. Disciplines

• Innovation and Design Management - Definition & SWOT analysis for the discipline

• Brand Management - Definition & SWOT analysis for the discipline

• Strategy - Definition & SWOT analysis for the discipline

• Website and e-commerce - Definition & SWOT analysis for the discipline

• Supply Chain Management- Definition & SWOT analysis for the discipline

• Sustainability- Definition & SWOT analysis for the discipline

• Internationalization and Ethics- Definition & SWOT analysis for discipline

FENDI

1. Brief History of the Brand

2. Disciplines

• Innovation and Design Management - Definition & SWOT analysis for the discipline

• Brand Management - Definition & SWOT analysis for the discipline

• Strategy - Definition & SWOT analysis for the discipline

• Website and e-commerce - Definition & SWOT analysis for the discipline

• Supply Chain Management- Definition & SWOT analysis for the discipline

• Sustainability- Definition & SWOT analysis for the discipline

• Internationalization and Ethics- Definition & SWOT analysis for discipline

CONCLUSION

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Marketing Management: Provide brief history of the brand

Reference No:- TGS01761475

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Marketing Management: Provide brief history of the brand

Reference No:- TGS01761475

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