Assignment: Understanding the Principles of Marketing
Instructions
For Component A, you will have completed the first steps of a marketing plan by undertaking a market audit for a brand/organisation of your choice and will have identified a set of critical success factors (CSFs). Now working individually, for Component B you will build on this work and assume the role of a ‘Marketing Consultant'. Using the evidence collected over the course of the market audit you will:
• Prioritise two CSFs including the targeted market segments
• Provide an overview of your brand/organisation and a description of its current marketing mix (ensuring you address all 7Ps)
• Make substantiated recommendations as to how your brand's/organisation's Marketing Mix should be altered/developed/enhanced for key stakeholder groups on the basis of your identified CSFs. Again, you should ensure you cover all 7Ps in this section [if applicable], although they can be split between your CSFs e.g. four of the 7Ps altered for CSF1, three altered for CSF2 etc.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.