Assignment
Assignment Overview: In this assignment, you will choose techniques from your directory of techniques and use those to find opportunity in Mass media from your work. Remember, this week is not about ideation (you'll do that next week) but rather finding the opportunity, which you need before you ideate.
• Assignment Directions: Review your directory of techniques and apply at least two different techniques to an environment/industry problem/gap/need you found work of assessing the environment. Complete your assignment by completing the following:
o Identify each technique you used
o Provide an illustration of how you used that technique
o Explain the results (the opportunities)
- Why are these opportunities?
- What was the problem/gap/need?
- How did the technique help you find opportunity?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.