Assignment:
Review the video, "How to Create an Integrated Marketing Communications Plan and the Case Study". Create the Business Description portion of the Marketing Communications Plan using the business and information presented in the Case Study. Marketing Case Study Marketing Communications Plan Template Meet the following requirements:
• In 200-300 words provide a description of the business and the challenges it is facing.
• In 200-300 words, explain the areas of the Marketing Communications plan that will need to be evaluated/changed from the current situation of the business.
• Complete the title page and start building the Reference page by including any sources used in the assignment.
• Please adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and submitting assignments and papers.
• Submit the assignment to the DropBox.