Directed Work Project
SEE2020: Event Project
Professor Liz Covino
1. Student will invest a minimum of 3-5 hours working (and/or planning) an event during the semester. I will provide you with a list of opportunities or you may select your own event. The event must be worked on during the term.
2. Student must complete DWP approval form so Professor can review event site.
3. The paper must be submitted in proper MLA format. Spelling and grammar errors will result in point deductions.
4. Papers must be submitted through Ulearn/Blackboard; they must be attached as a separate document by the time and due date.
Section I: Introduction
1. Provide a brief history or review of the event or event office.
2. Explain the purpose and philosophy of the event (not-for-profit or for-profit).
3. Provide an agenda or schedule of the event activities.
4. Describe the event planning team.
Section II: Event Research
1. Were any Research or Assessment tools utilized? What were they?
2. Submit a SWOT analysis of the event.
Section III: Developing the Event Plan
1. Why was this event site selected?
2. Does the venue match the event? Why or Why not?
3. Is there any ADA concerns or accommodations?
4. What is the theme of the event?
5. Were there any amenities (bells and whistles) used to communicate the theme?
6. What suggestions would you make to improve the effectiveness of the theme?
Section IV: Financial Implications
1. Discuss the sources of revenue for the event (admission fees, sponsorships, registration, product sales etc.)
2. What are the fixed and/or variable expenses for the event?
Section V: Marketing and Promotion
1. Discuss the marketing and promotional efforts used by the organization or the event manager.
2. Identify all of the event sponsors
3. What type of sponsorship agreements were entered into and what benefits did sponsors receive in return for their support?
Section VI: Event Reflection
1. Fully describe your duties and role at the event.
2. Evaluate the event as a learning experience.
3. Identify any changes or recommendations you would make.
Directed Work Project Grading Rubric
Section I: Introduction
Points
1. History of event
2. Purpose and Philosophy of event
3. Schedule of Activities
4. Event Planning team
Section II: Event Research
1. Assessment Tools Utilized
2. SWOT Analysis
Section III: Event Plan
1. Event site
2. ADA concerns
3. Theme of the event
4. Amenities
5. Suggestions
Section IV: Financial Implications
1. Sources of revenue
2. Fixed or Variable expenses
Section V: Marketing and Promotion
1. Marketing and Promotional efforts
2. Event Sponsors
Section VI: Event Reflection
1. Duties described
2. Evaluation as learning experience
3. Changes or recommendations
Spelling, grammar and format