Problem:
Assume you are a member of a designing company. Your project manager assigns your team a new project:
"Congratulations team! You have been awarded the new promotional campaign for Mother's Against Drunk Driving (MADD). MADD is looking for facts and motivation. The goals are to increase awareness of this national problem and the resulting consequences."
Your assignment is to choose a motivational direction, describe your approach, and justify why you selected that direction. Prepare a report on your findings, conclusions, and ideas.
Visit the website of MADD for more information about MADD.