Assignment :
PRINCIPLES OF MARKETING Promotion Complete the following.It should be a minimum of two pages, not including this page of instructions
Promotion
Answer the following question:
Q1. Research a brand that you know well – briefly describe the brand character or image.
Q2. Target audience – visit InfoScout and create a 1-paragraph profile or the target audience.
Q3. Find an example of a promotion for this brand. What type of “media” was used? What are the strengths and weaknesses of this media selection decision?
Q4. What is the apparent communication objective ? Provide support for your answer.
Q5. Make a recommendation for an alternative media to continue this promotional campaign.