Price-income-cross price elasticities of demand


Assignment: Wilpen Company, a price-setting form, produces nearly 80 percent of all tennis balls purchased in the United States. Wilpen estimates the U.S. demand for its tennis balls by using the linear specifications:

Q = a + bp + cm + dpr

Where Q is the number of cans of tennis balls sold quarterly, P is the wholesale proce Wilpen charges for a can of tennis balls, M is the consumer's average household income, and Pr is the average price of tennis rackets. The regression results are as follows:

Dependent Variable : Q
R-Square:     0.8435
F- Ratio:        28.75
P-Value on F: 0.001
Observations:  20

Variable    Parameter    Standard T-Ratio    P-Value
Estimate    Error

Intercept 425120.0    220300.0    1.93    0.0716
P    -37260.6    12587    -22.96    0.0093
M    1.49    0.3651    4.08    0.0009
PR    -1456.0    460.75    -3.16    0.0060

Question 1: Discuss the statistical significance of the parameter estimates â, b, c, and d using the p-values. Are the signs of b, c, and d consistent with the theory?

Wipen plans to charge a wholesale price of $1.65 per can. The average price of a tennis racket is $110, and consumers average household income is $24,600.

Question 2: What is the estimated number of cans of tennis balls demanded?

Question 3: At the values of P, M, and Pr given, what are the estimated values of the price (E), income (Em), and cross-price elasticities (Exr) of demand?

Question 4: What will happen, in the percentage of terms, to the number of cans of tennis balls demanded if the price of tennis balls increase 15%?

Question 5: What will happen, in percentage of terms, to the number of cans of tennis balls demanded if the average household income increase 20%?

Question 6: What will happen, in percentage of terms, to the number of cans of tennis balls demanded if the average price of tennis rackets increase by 20 %?

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Microeconomics: Price-income-cross price elasticities of demand
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