Question: 1. Presents a consumer's knowledge structure for the VW Beetle. Construct your knowledge structure for the one automobile you most covet owning. If you have no automobile ownership desires, construct your knowledge structure for the Beetle.
2. Some experts claim that countries, states, and municipalities can be positioned just like other "products" for purposes of attracting tourism dollars. If you are a U.S. resident, explain how you would position your home state to enhance its ability to attract more tourists. If you are a foreign national, explain how you would promote your country, or a region of your country, to attract more tourists.