Preparing a global business expansion abroad for a company that markets products and/or services exclusively in the U.S., Each team is responsible for submitting a one page summary of the scope of their market expansion project by July 12. The summary must include the following information, including an overview of why the team selected the company and countries to research and analyze:
1. Company and associated products or services for global business expansion
2. Three diverse countries to consider for global expansion
3. Why the team selected the company and countries to research and analyze
Teams are to assume that they have been retained by the CEO of the company to compare business expansion opportunities in each of the three countries. The CEO expects the team to write a report, including a recommended "best country" choice for expansion. The following is an outline of the content for the team report:
1. Size of market (demographics, socioeconomic state, urban/rural).
2. Sociocultural acceptance of product-adaptation necessary?
3. Legal/bureaucratic environment (imports, local manufacture, taxation).
4. Competition in market.
5. Economic and political climate for foreign business.
6. Methods for marketing and distribution.
7. Managerial and labor climate.
8. Financial viability (profit margin, currency translation, profit repatriation).