Target Market Segmentation
COLLAPSE
Overall Rating:
• Review the following two automotive advertisements. Determine the target customer/market(s) that the vehicles in each of these ads would appeal to. In your post, give information about each target group. It could include information related to age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc.
• Next, come up with a brief marketing pitch (two to three (2-3) sentences) to persuade the target customer that the vehicle is right for him/her.
"A real man doesn't honk the horn. He scares the car in front. "When you've been through hell, you tend to appreciate heaven"
"The Chrysler 200"
"Imported from Detroit"