Assignment: Integrated Marketing Communications Project Plan
Prepare an IMC project plan for the company "Freight Era"?
Length: 20 pages.
IMC project plan should have the below sections
1. Company overview
2. Product line review
3. Promotional program situation analysis
4. Competitive review
5. Segmentation, targeting and positioning
6. Communications objectives & Budget request
7. How will the monies be allocated?(like how much goes to traditional advertising,sales promotions,new media, etc)
8. Creative strategy management.
9. IMC mix
10. Specific media objectives/Mix
11. Measuring IMC program effectiveness.
12. Evaluation of program.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.