Compare the information that was completed individually in the Chapter 1 Hershey Case for the Mission Statement and SWOT analysis along with the Porter Five Force Analysis that was completed in Chapter 2 Hershey Case.
Complete the first two items under Section 5: Key Matrices (EFE & CPM)
Prepare an External Factor Evaluation (EFE) Matrix for Hershey Company
Make sure the factors are both specific and actionable. Use the outline sources listed in Table 8 of Chapter 2 for additional information. Be sure not to include strategies as opportunities, but do include as many monetary amounts, percentages, numbers, and ratios as possible.
You should list at least 10 opportunities and 10 threats with weights, ratings, and weighted scores as shown in Table 9 & Table 10 in Chapter 2.
Identify the overall weighted score for Hershey. Explain how it is responding to the opportunities and threats based upon this score.
Prepare a Competitive Profile Matrix (CPM) for Hershey Company
Search online sources for Hershey's major competitors - Mars and Nestle.
Identify critical success factors for the chocolate industry and create a CPM similar to the ones shown in Table 12 and Table 13 in Chapter 2. You should have a minimum of six critical success factors listed.
Identify the overall score for Hershey, Mars, and Nestle and explain their meanings. Who is the strongest and who is the weakest? What areas does Hershey have advantages?