Problem 1. What are some best practices for managing integration and responsiveness? Why are flexibility and adaptability important for transnational organizations?
Problem 2. Why is the ongoing development of transnational organizations important? How might a transnational organization create and maintain global competitive advantage while adhering to its core values?
Problem 3. How might one recognize the appropriate entry mode for business market entry? If an appropriate entry mode is not recognized, how might it affect the transnational organization?
Problem 4. I have always wondered if low price is always the way to greater profitability as you seem to suggest. Any thoughts here? Do low prices always lead to greater profitability?
Problem 5. Catering to the local market works well when there are cultural or taste differences. On the other hand a globalized product can be provided in many cases. One example I use often is a #8 wood screw. This is a product that is the same around the world. Even threaded screws are similar with their being only metric and English measurements defining the two different versions.
Can you folks identify other products that are significantly global in nature?
Problem 6. I am a strong supporter of localization of products when cultural of market conditions demand. There is time when a company could well fail if they did not localize. One of my favorite examples is McDonalds. McDonalds in China is similar to McDonalds but the Asian diet is not too accommodating to heavy doses of red meat. The burgers there tend to have heavier soy content.
Now that I have you thinking about McDonalds, do you thing a Big Mac would sell well in India? Why or why not?