You are the manager of a popular online job-posting site. Potential employees can post their resumés and job aspirations anonymously, and employers can do the same for job listings.
- Define at least two "employee" segmentation criteria and two "employer" segmentation criteria relevant for pricing? What is the value or cost driver that led you to believe that the segment would make your pricing strategy more profitable than a one-price strategy?
- What offer design options, metrics, or fences could you employ to maintain price differences among the segments? Explain how they would improve your site's profitability.