PEST ANALYSIS OF ACCOR GROPUP OF HOTELS
The focus synthesises current strategic practices and should take the format of a realistic business plan including current issues for managers. Company profiles of the large international groups should be mentioned and an investigation of distribution and expansion through management contracts and franchising. The business plan should aim to bridge the gap between practice and theory, thus these practices should be illuminated through the appropriate and critical application of theoretical constructs.
REFERENCING STYLE: HARVARD
Word count: 2000