Persuasion and propaganda used in the campaign


Assignment:

Answer the following questions:

  • What product did you choose to analyze for the Key Assignment, and why? What were your initial reactions to the product advertising campaign under analysis?
  • Did the campaign change your attitude? If so, how?
  • Did the campaign change your behavior? If so, what did you do differently?

Use the following sociopsychological approaches to describe your understanding of persuasion and propaganda used in the campaign:

  1. Authority: Did the campaign use an authoritative figure to persuade you?
  2. Reciprocity: Did the campaign offer something in reciprocation?
  3. Commitment or Consistency: Do you feel a sense of commitment or need for consistency because of the campaign?
  4. Social Proof: Do you feel a sense of social approval because of the campaign?
  5. Likeability: Do you like the people in the campaign?
  6. Scarcity: Does the campaign imply a scarcity of the product?

Write your answer in 400 to 600 words.

 

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Business Management: Persuasion and propaganda used in the campaign
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