Outline the rationale behind co-operative marketing in, Marketing Management

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Outline the rationale behind co-operative marketing in

1. Outline the rationale behind co-operative marketing in terms of relationships between manufacturers and middlemen such as dealers and retailers. Use at least one example to illustrate.

2. Discuss the notion of price wars in relation to promotions wars. Explain how a marketer can avoid becoming involved in such situations.

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Marketing Management: Outline the rationale behind co-operative marketing in

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