SOFT DRINK MARKETERS
Question
1. Soft drink marketers spend about $400 million on television advertising each year. Why is this important?
2. Outline the major influences on business buyers. Why is it important for the business-to-business buyer to understand these major influences?
3. How does the business buying process differ from the consumer buying process?
5. Suppose that you own a small printing firm and have the opportunity to bid on a federal government contract that could bring a considerable amount of new business to your company. List three advantages and three disadvantages of working in a contract situation with the federal government.