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Outline and explain the concept of internal marketing and

Complete the following in report format (1000 - 1500 words).

Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an organisation?

Use Harvard style referencing and proper formatting for the assignment.

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Marketing Management: Outline and explain the concept of internal marketing and

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Marketing Management: Outline and explain the concept of internal marketing and

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