Marketing and the Health Care System
Select a health care provided with which you are familiar and Create a four to six (4-6) page paper in which you:
1. Determine the direct impact of marketing for the health care provider you selected.
2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
3. Outline a marketing strategy for the health care provider you selected.
4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of itscustomers.
5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
Your assignment should follow these formatting requirements:
a. You should Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references should follow APA or school-specific format.
b. Include a cover page containing the title of the assignment. The cover page and the reference page are excluded in the required assignment page length.
The specific course learning outcomes are:
a. Describe the health care system and the role of marketing.
b. Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
c. Use technology and information resources to research issues in health services marketing.
d. Write clearly and concisely about health services marketing using proper writing mechanics.