Assignment 1: Marketing Models
Write a five to six (5-6) page paper that addresses the following.
1. Develop an argument regarding the significance of marketing to organizational success in the 21stcentury.
2. Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketing and Promotions Process Model" and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified.
3. Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale.
4. Use at least three to four (3-4) quality resources in this assignment. Note:Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
Integrate creative strategies into planning, developing, implementation, and evaluation of an advertising approach.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Formulate an integrated marketing communications strategy to support a firm's marketing objectives that incorporates an effective media plan, direct marketing and Internet-based applications, and other promotional activities to effectively communicate with customers.
Use technology and information resources to research issues in integrated marketing communications.
Develop an organizational concept to execute an integrated marketing communications strategy.
Write clearly and concisely about integrated marketing communications using proper writing mechanics.
Assignment 2:
Advertisements to Compare
Understanding consumer behavior is an integral part to product sales. Communicating the desired message to the right targeted customer is a must. Select any two advertisements provided in Chapter 4 and 5 of the textbook.
Create a matrix, table or a figure to present your responses to the tasks below. Be as creative as you can be. Then, write a three to four (3-4) page paper in which you:
1. Briefly describe the two advertisements you selected. Ensure you include the chapter(s) in which the advertisements are found in the textbook.
2. Determine what customer group(s) is likely to purchase the product with justification for your response.
3. Select no more than three (3) channels by which you would communicate the message of the ad (the ad itself) to the targeted group and detail how each channel selected would serve the ad well.
4. Following Step 2, identify any negative impact or backlash that could occur for one of the channels selected with rationale.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Analyze consumer behavior to develop effective marketing communications strategies and influence the consumer decision process.
Analyze the customer response to marketing communications and the elements of the communication process to improve communication effectiveness.
Use technology and information resources to research issues in integrated marketing communications.
Write clearly and concisely about integrated marketing communications using proper writing mechanics.
Assignment 3: Media Advertising
Assume you are performing your due diligence to develop an advertising approach for a product you think will best be served by using social media.
Part I: Identify the product and what form of social media you would use to advertise this media.
Part II: Create a checklist you would follow to deploy this ad.
Part III: Close the loop
In bullet format, provide three (3) risks associated with the approach you selected.
Then, identify what selling tactic would best align with your goals.
In two (2) paragraphs, describe how advertising on the Internet could lead to profitability.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Evaluate the various forms of media and determine an effective mix to achieve a firm's marketing objectives.
• Use technology and information resources to research issues in integrated marketing communications.
Write clearly and concisely about integrated marketing communications using proper writing mechanics.
Assignment 4: A Message Without Words
Select one of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to.
Write a ten to fifteen (10-15) page paper in which you:
1. Copy or re-create the picture advertisement and include it on the title page.
2. Craft a message for this image and its appeal to the public on behalf of Benetton.
3. Define the goal of this campaign and the targeted audience with supporting rationale.
4. Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model.
5. Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address:
a. The technologies used along with expected benefits of each.
b. How the message and goals will be promoted.
c. Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external partner you identified.
d. Use at least five (5) quality resources in this assignment. Note:Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Formulate an integrated marketing communications strategy to support a firm's marketing objectives that incorporates an effective media plan, direct marketing and Internet-based applications, and other promotional activities to effectively communicate with customers.
Develop an organizational concept to execute an integrated marketing communications strategy.
Analyze audiences, assess alternatives, and develop needed sales promotional, public relations, and publicity actions to support an integrated marketing communications strategy.
Integrate creative strategies into planning, developing, implementation, and evaluation of an advertising approach.
Use technology and information resources to research issues in integrated marketing communications.
Write clearly and concisely about integrated marketing communications using proper writing mechanics.
Assignment 5: A Household Name
One of the ultimate goals of marketing is to generate sales and translate the message or product into something the targeted market embraces.
Write an eight to ten (8-10) page paper in which you:
1. Argue the significance or need of a salesperson to push products. Address whether or not the type of product makes a difference with an example.
2. Consider the expectation of a sales professional and discuss if this is a position you would be interested in. Provide support for the claims you make regarding the career.
3. Develop a policy that you would use to ensure you remain ethical in your advertising activities.
4. Compare and contrast public relations, publicity, and corporate advertising, and discuss the value each presents along with an example for each one that you think has been executed well.
5. Think about the role of publicity and speculate whether or not you think publicity will be impactful in the future. Be sure to discuss what factors you considered when developing your response.
6. Use at least five (5) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow
APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Summarize the ethical and regulatory considerations in marketing communications, and develop approaches to maintaining appropriate ethical and regulatory standards in marketing operations.
• Use technology and information resources to research issues in integrated marketing communications.
Write clearly and concisely about integrated marketing communications using proper writing mechanics.